Cosmopolitanism, Markets, and Consumption

Discusses both the positive and negative implications of cosmopolitanism Combines social scientific and business and marketing approaches to cosmopolitanism Expands current perspectives on cosmopolitan consumption from a focus on Western educated elites towards a global perspective

Julie Emontspool is Associate Professor in the Department of Marketing and Management at the University of Southern Denmark Ian Woodward is Professor in the Department of Marketing and Management at the University of Southern Denmark